A simple search in Google for SEO advice will open up a realm of people seemingly there to help you by imparting wisdom in number-based BuzzFeed lists – don’t listen to them. Read more
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In today’s world of social connectivity, brands have an ability to communicate with their audiences like never before. Some businesses have questioned the role of social media Read more
PPC simply stands for pay per click advertising, and this equates to paying for every instance that a web user clicks on the link in your advert. The alternative is to pay for Read more
Being a great copywriter simply isn’t enough. The days of focusing entirely on the message you wish to convey have long departed. Aside from print, virtually all of your marketing Read more
Three of my favourite British actors have collaborated with Jaguar to create one of the finest TV adverts of the 21st century. Featured in the Jaguar advert are Sir Ben Kingsley, Read more
Sadly, 2013 was a year of frustration for webmasters and SEO consultants. By and large it was a barren year, as everybody had to wait approximately nine months for Google to perform Read more
Searching for famous copywriters to act as professional inspiration is infinitely more difficult than if you are an artist, architect, author, lawyer, psychotherapist… OK, you Read more
Recently, I was horrified to discover the extent of profiteering on the part of unscrupulous webmasters attempting to sell backlinks – a practice that is outlawed by Google. Read more
Prior to establishing my own copywriting business, I operated as a freelance contractor. The site on which I had the most success was oDesk. In contrast, Elance and other sites Read more
I recently had the good fortune of being able to enjoy a family ski holiday in Austria. In advance of travelling to the beautiful ski resort of Mayrhofen, I arranged my schedule Read more