As Google continues to refine its search algorithm, closing the loopholes that once allowed poor quality content to gain visibility online, digital marketers must employ new and improved strategies to produce results.
In today’s SEO landscape, it is of paramount importance that we focus on producing high-quality, original content. Not only does this calibre of content engage and stimulate our visitors, giving them no choice but to revisit at a later date, it also provides the potential of being spread like wildfire throughout social media networks, such as Facebook and Twitter.
Active sites are rewarded by Google
It is common knowledge that active, regularly updated sites are more highly prioritised in the eyes of Google. As a result, businesses often find themselves weighing up the value of creating original, high-quality content against the cost of the time and resources required to produce it. For one, actually writing the content to a high standard cannot simply be churned out in the way that it may have been possible to in the past. And then there is the initial task of actually devising an idea that is original and thought-provoking.
If, like countless other businesses, you find yourself struggling for those amazing content ideas, here are 22 tactics you could employ to kick-start your brainstorming process.
Thanks to Copyblogger for the amazing infographic.