Microsoft is like that friend you remember from university or college. You think they are all right, but you just can’t help feeling that they try too hard. Did your friend waste lots of money paying for garish outfits and pretend to like all of the latest tracks from hip new music genres?
Trying to Be Cool
Take a moment to think about it: Microsoft tries too hard. And the general rule of thumb is that telling people you are cool, doesn’t make you cool. Remember back to all of those bright adverts featuring dubstep tracks, marching bands and all manner of complex dance moves. Microsoft has now decided to take its marketing in the direction of gimmicks.
The Tablet Actually Functions
To coincide with the launch of Microsoft’s brand new Surface 2 tablet, the company placed a huge version of the product in London’s Trafalgar Square. The tablet is truly enormous, measuring in at 17 feet tall by 27 feet wide. You might be thinking, ‘Hey, there are screens bigger than that!’ Well, those screens are not actually working tablets like this Microsoft construction.
Kids Playing on the Keyboard
Microsoft has even gone so far as to accompany the tablet with a giant keypad. There are various pictures on Microsoft’s Twitter account of kids playing around on the keyboard, which is undeniably amusing. I can’t argue against the tablet being entertaining, because clearly it is (heck, I’m even writing about it).
Patience is a Virtue
What I will say is that the marketing display is a huge gimmick. I would rather see Microsoft spend their money on making a version of Windows (or any of its products, for that matter) that doesn’t make we want to destroy the computer. The fact of the matter is that Microsoft is not patient, with the company a victim of our present culture that depends instant success.
Microsoft Tries to Buy Success (Again)
I wrote in early September about how Microsoft was trying to buy success when it acquired Nokia’s smartphone division. Well, what is this latest stunt if not trying to buy success? The likelihood is that the Surface 2 will languish behind Apple and Samsung in the next wave of tablet battles.
By Mike Porter