I recently had the good fortune of being able to enjoy a family ski holiday in Austria. In advance of travelling to the beautiful ski resort of Mayrhofen, I arranged my schedule to complete all imminent projects before I left the UK and planned new ones for my return. However, in spite of all my careful planning, the challenges of being a copywriter while on holiday soon arose. This inspired thoughts of our current international business climate, not to mention a subsequent blog entry.
A Lot Can Happen in a Week
To summarise my week for you, I managed five days of skiing, 14,000 words, and two proofreading projects – not bad for a holiday! Also, I do have to add that I had to completely disregard the possibility of attending après ski parties. The point is, no matter how much you adjust your schedule as a copywriter, there are times when your clients will need your immediate assistance. You must adjust to their schedule if they need you, otherwise they will go elsewhere.
Modern Copywriting in 2014
The typical copywriter will have a laptop and smartphone, maybe even a tablet as well. When travelling, you have multiple devices on which to check your emails and access Wi-Fi connections. These devices help to ensure that you don’t miss out on crucial jobs from your clients, which is an obvious benefit. However, when you consider the dark side of technology, constant contact means that we should now expect to have our holidays and leisure time broken up by client contact.
Five Holiday Tips for Copywriters
To help you manage a copywriting schedule while on holiday, here are a few vital tips to follow:
- Book according to Wi-Fi – It is entirely irresponsible to book your accommodation and to expect a high-speed Wi-Fi connection waiting for you on arrival. Check in advance and book accordingly. Your clients will simply not forgive you for this.
- Make time for emails – You need to wake up early to follow for emails, not to mention set aside time at lunch and in the evening. Just imagine not sending a critical email because you need to catch a tourist bus.
- Be willing to miss a day of fun – It is much better to take a day off and get out ahead of your work than to juggle for a week. You will feel less stress and be able to enjoy your holiday.
- Don’t forget your equipment – Do not forget your laptop or charger. But, on top of that, remember to bring any output cables, batteries, or additional accessories you require. Check, check, and check again.
- No procrastinating – You didn’t spend all that money to go on holiday and then procrastinate on two fronts. Plug in your headphones and listen to music if you are being distracted by the conversations of friends and family.
Client Expectations from You
Copywriting is not like being an engineer, architect, or an accountant. Clients expect results in days rather than weeks. Being on holiday is not going to slow your client down if they require urgent assistance. Saying no will only send them to another copywriter who will be more than happy to welcome their business. So the next time you are resisting the prospect of working on holiday, think very carefully. (Photo credit to Sami Keinänen)
By Mike Porter